You’ve put hours into creating and updating your website. You’ve poured money into advertising on social media, search engines, and PPC ads. Yet, you’re not getting any traffic on sales to your site. Why is that? There could be several reasons why you’re not getting website traffic, so let’s take a look at the top 5 reasons below.
1. Your site isn’t optimized for search engines
If you want to get more website traffic, you need to make sure your site is optimized for search engines. A lot of people will not find your site without a link from a search engine, so it’s important that they can find you easily and intuitively.
The best way to do this is by making your website keyword rich. You should be including targeted keywords in the text of your site, as well as in the titles and headers for each page. This will ensure that when people are searching for information relevant to what you offer, they will find your website with ease.
2. You’re not using effective keywords
Search Engine Optimization (SEO) is the process of increasing the number of visitors to your website from search engines. Search engine optimization is a vitally important part of running a successful website.
One of the biggest mistakes I see small business owners make when it comes to SEO is they focus on one keyword and neglect all the other words that people use to find their products and services. If you want your site to rank highly in search results, you need to include as many keywords as possible for your site’s content to be relevant for as many searches as possible.
3. Your site isn’t mobile friendly
You may be thinking I design a mobile-friendly site, why on earth I’m not getting any traffic? Well, Google is starting to penalize sites that are not mobile-friendly. This can cause a drop in search rankings and fewer visitors to your site. So, make your site as mobile-friendly as possible by using responsive web design techniques.
4. You’re not promoting your site
Many people have a hard time getting traffic to their websites. Some of the most common reasons why people don’t get traffic are because they aren’t promoting their sites, they haven’t optimized their sites for search engines, or they don’t have any good content that is being shared on social media sites.
The other reason could be because you just started and haven’t had the chance to promote it yet or because you’ve been too busy and haven’t taken the time to promote it as you should. The more work you put into promotion, the more likely you will see results in terms of website traffic and engagement.
5. You don’t have any Backlinks
People are drawn to websites with backlinks. They believe these sites have a higher authority and that they can trust the content. In order to get more backlinks, you’ll need a strategy in place.
So, here’re a few effective ways you can generate a good amount of backlinks for your website:
- Guest blogging
- Write a post on your site and ask for people to share it
- Engage in social media
- Comment on other blogs in your niche
- Create an infographic or video and link it back to your site
The quality of your backlinks is just as important as the quantity. To make sure your website doesn’t have low-quality links, follow this checklist when researching blogs:
- Is this a well-known blog?
- Are there any copyright violations?
- Are there spammy links such as keyword anchor text?
- Do all the links point to the pages related to my website topic?
- Do I see ads on the sidebar or at the top of the page?
Why I recommend Traffic Secrets (The Underground Playbook)
The Traffic Secrets book is a course that concerns pulling traffic from the sales funnel. Now, to better understand the use, let us take a closer look at the book and the courses individually.
The book is a part of the traffic secrets package. It is a marketing book that is a part of the trilogy from Brunson. The first two were primarily related to Dotcom Secrets having details about the sales funnel as well as Expert Secrets. The details were mostly related to building up business communities. On the other hand, Traffic Secrets is a book on traffic generation.
The book primarily focuses on how to come up with the best possible site and funnel environment to get hold of the precise target audience. Therefore, the details of this book are crucial for building a detailed strategy for various things.
It can be used to figure out who would be the ideal prospect for a particular product, service, or brand. Next, it can be used to find out those particular prospects who interact on the Internet. It can also help figure out how to design the best possible mechanism for grabbing the attention of prospects and pulling them into the sales funnel.
The next step is to extend the scope to purchase a particular product or service. It is also assured that you will have some serious bells and whistles when you purchase this book that is of as much value as the book. So once you have the book, you will be in for several bonuses. Bonuses include an hour-long video, a presentation on business information, and another presentation explaining how to compose videos that improve brand influence and awareness.
Now comes the second part, which is the actual course. Please note that Traffic Secrets is a training course that can assist in figuring out how to drive traffic to a particular site and sales funnel. The course is quite interesting since it explains a variety of ways to do this. It is not about just a single strategy or philosophy.
Many of the methods discussed in this book include SEO (Search Engine Optimization), SMM (Social Media Marketing), mobile-first marketing, email marketing, and google advertisement.
The course is designed so that it makes it pretty clear that this is not a quick success recipe kind of thing. Rather the course has been designed to improve the approach toward marketing. The course does not guarantee to make you a millionaire, but it makes you learn many valuable lessons about funnels and traffic that you may not have known before.
Who is Russel Brunson?
The author of the book Russel Brunson is the co-founder of ClickFunnels and the CEO and Marketing Head. He has worked on numerous projects and happens to be an expert in digital marketing. Therefore, it can be said that he indeed knows a lot of secrets related to traffic.
According to Russel, traffic happens to be the next logical progression. So, as soon as someone has introduced something, the problem has been solved. But then, it is like what new issue has popped up since a problem has been taken care of. Hence, it is referred to as the logical upsell.
What are the chapters being covered in the Traffic Secrets Book?
For convenience, the entire course has been segregated into twenty-four modules. There are a total of 289 lessons related to traffic training.
The 24-course modules, or chapters, of the book, include the following:
- The Foundation ($47 Value)
- Market Discovery ($97 Value)
- Copyright Secrets ($197 Value)
- Keyword Science ($97 Value)
- Email Marketing Tactics ($147 Value)
- Borrowing Traffic ($147 Value)
- Shopping Engines and Amazon ($97 Value)
- Traffic Formulas ($97 Value)
- Buying Media and Sponsorships ($97 Value)
- Google Adwords ($247 Value)
- Podcasts and Broadcasts ($197 Value)
- Mobile App Marketing ($197 Value)
- Software and Widgets ($47 Value)
- Facebook Ads ($247 Value)
- Traffic Retargeting ($147 Value)
- International Opportunities ($97 Value)
- Social Media Strategy ($197 Value)
- Traffic Recycling ($147 Value)
- Google SEO ($197 Value)
- Building A Content Factory ($97 Value)
- Content Curation Methods ($97 Value)
- YouTube Marketing ($197 Value)
- Expansion and Scalability ($47 Value)
- The Master Plan ($97 Value)
Undoubtedly, the course is extensively thorough and goes way past the basics of funnels and traffic.
What are the courses?
The Traffic Secrets Book is divided into 3 main parts:
Part 1: Your Dream Customers
Part 1 of the Traffic Secrets book deals with what Brunson calls your “dream customer” and how to interact with them to learn their needs and expectations. It also teaches how to get their attention and turn them into traffic that you own and control.
To add, this book will show you the best way to brace your business against online challenges like search engine algorithm changes, as well as how to partner with others who can help you promote your products and services, generate more quality traffic, and help you with the marketing aspect.
Part 2: Fill Your Funnel
Part 2 of the book teaches you how to “fill your funnel” with your dream customers. This is done through consistent marketing to attract more visitors, leveraging the power of search engines to help you acquire the right customers for your product offers. It also teaches you how to use quality content to attract visitors and keep followers interested, this is a secret that Russel Brunson used effectively in his ClickFunnels.
Part 3: Growth Hacking
Part 3 shows strategies on how to grow your business further. These include designing your landing pages in such a way that PR agencies would send traffic to them to learn from you, helping you penetrate the distribution channels of other businesses, and converting uninterested visitors into loyal followers who will not only buy your products but also promote to others, and much more.
What about the pricing?
The Traffic Secrets book is available for free from the official website. However, you will have to pay the shipping and handling charges.
If you are residing in the U.S. you can grab a copy of this book for $9.95 which includes the shipping and handling fee.
International readers residing outside the U.S. will need to pay $19.95. You also have the option of purchasing this book via Amazon Kindle for $12.99.
The Traffic Secrets book has been written by one of the most successful marketing experts in the industry and is pretty much free (or low-cost) to purchase, so why not go for it?
I assure you that with 289 lessons and 24 packages of content, you will have the best bang for your buck, and will certainly help you in the long run.
This book is best suited for entrepreneurs of all levels!
My honest advice – JUST GO FOR IT!!
My name is Sujoy Mukherji. I am an Internet Marketer, Entrepreneur & Professional Blogger. Founder of the Affiliate Hub Blog.