As competition rise, many businesses find it challenging to keep generating leads as it is difficult to find working marketing tactics that can boost website traffic. So, if you’re looking forward to increasing web traffic, this article will provide you with the most up-to-date and fresh marketing strategies.
Make sure to stay till the end of the article because, in our bonus part, we will share the best tactics for every type of business. Using these tactics will help you boost your website traffic.
Best strategies to generate website traffic
Diversifying your strategies for generating website traffic is one of the best ways to keep getting consistent traffic to your business. So, let’s go through some effective strategies to help grow web traffic.
Consider link-building strategies
While optimizing the website for search engines, consider some link-building strategies. After websites link to your content will increase the rank among the search engine results.
The website will rank higher as the backlinks will pass the authority to your site. But, to generate high-quality leads and boost online engagement, it’s necessary to present creative content in front of the audience.
Request customers to write a review
You will get better reviews if your team consistently provides remarkable customer service. Positive reviews on sites like Yelp and Trustpilot greatly impact how customers reflect on your brand in the future.
And after people come across positive reviews, it will influence their buying decision. However, have a solid profile to maintain the company’s reputation ahead.
Remember to optimize the content with LSI Keywords
SEO has been the best way to enhance web traffic through the years. But, when optimizing the content, you must incorporate the LSI keywords naturally. Such keywords are related to the main keyword but are semantically relevant.
For example, if you have written a post about social media, the LSI keywords will include ‘Viral Content,’ ‘Facebook Page,’ ‘LinkedIn,’ and many more.
Repurposing your blog posts often
When you’re wondering about repurposing existing content, convert it into a different format. For instance, if you have written a comprehensive blog on how to use a particular product, think about turning it into a YouTube video.
As soon as individuals come across the video, it will generate more views and website visitors.
Creating a YouTube Channel
If you wish to drive more traffic to the company’s website, think about creating a YouTube Channel. But, when you start posting videos on the platform, it can be tough to get views. It will happen because the videos are not optimized well, and you haven’t used the right tags.
Hence, you can go through posts to learn more about video SEO. To better understand how to attain better ranking positions on YouTube, consider learning more about what it takes to attain higher positions on YouTube. These tactics include YouTube video thumbnail optimization or keywords optimization in your description.
7 Effective tactics to increase website traffic
1. Create unique content
When you’re creating content, keep in mind to try to create it memorable and think of how you can stand out from other boring content online and perhaps even go viral. Consider valuable and memorable content as the top way to increase web traffic. Most people use Google to get the answers to their queries and the keywords used to represent their search intent.
Using keywords can help businesses target the right people to generate high ROI. For instance, if individual queries regarding the question, ‘What do I need to do for effective online collaboration?’, your content should provide a solution to the query to rank higher up on the page. You can generate unique content for your audience on various platforms, including blogs, social media posts, and podcasts.
2. Draft guest posts
Guest posting on numerous websites is also a great way to increase referral traffic, and this, with multiple backlinks, increases the search engine ranking. However, before pitching, conduct an online search and search for the websites that relate to your industry.
Once you have prepared a list of websites, review its content and ensure it matches the desired quality. Next, check the domain authority and read the guest posting guidelines. Don’t forget to ask the publication team about promoting your guest post article on their social media accounts too.
3. Keep Social Media Pages active
While many individuals spend a lot of time on social media, don’t forget to keep the social media pages active. To capture the visitors’ attention, you should think about posting different forms of content. To name a few, think about infographics, eBooks, white papers, blogs, and videos.
In addition, do remember to interact with the followers and consider reposting their content. As you stay consistent with social media marketing, consider your keywords strategy, build relevant hashtags, and consider tagging influencers.
4. Use paid ads to increase traffic
Advertising through paid ads can also be an effective way to enhance website traffic. But, before you plan to invest in Google ads, set the budget and the goal. For instance, when you proceed with pay-per-click (PPC) ads, start with one campaign and a few ad groups that contain keywords from your research list.
Once you start running the campaign, check how the audience behaves when they discover different keywords. Ultimately, some of the keywords can result in clicks and conversions.
5. Consider Influencer Outreach
Nowadays, the influencer marketing industry is quite big, and many people are trying to build personal brands. It is a great way to convey their message to people across the globe. As a result, many businesses have included influencer marketing in their strategies and generated additional traffic to their website.
Businesses can tag the influencer in their social media posts. Apart from this, create an article around the interests of the influencers. You can deal with influencers to run sponsored posts for their products and services.
6. Host giveaway contests
In today’s world, most companies use social media to build an online presence and host a giveaway on different channels. This way helps them to gain more followers and enhance online engagement. Once the social media users come across the post, they will interact with it by liking, commenting, or sharing it.
They will be curious to know more about the brand and visit the company’s website. However, businesses can also think about hosting giveaways on the website. But, when promoting the contest on social media, they can state something like, ‘Visit our website to be a part of the giveaway and win big!’
7. Submit press releases on different sites
The last tactic to generate web traffic is to submit guest posts on different news websites with the latest information about your business. To spread awareness about a client’s news, send the press release to publications as they are more likely to get your audience’s eyeballs. It will help gather more leads and enhance referral traffic back to the website through backlinks.
How to decide which tactic is the best for your business?
Now that you know more about how and strategies to increase web traffic let’s check out which tactic suits a business. If you’re running a small business, developing high-quality content is important. Ramp social media marketing to market the brand and connect with the target audience. Hosting a mobile-friendly website is also important because people always tend to search for information through their smartphones.
When running a large business, consider moving ahead with influencer marketing. This budget-friendly option will help you drive more traffic to the company’s website. As soon as the influencers give positive reviews or speak more about the product, the target audience will be interested in the product.
It, in turn, will increase web traffic significantly. Consequently, community engagement will help you earn more brand recognition. Think about participating in Facebook group discussions or answering questions on different forums.
What strategies are better for long-term or short-term gain?
Many strategies can help you drive more traffic to the site. But, when thinking about short-term gain, think about running paid ads. If you’re concerned about traffic to an online store, customers are likely to visit the site when they see paid social media ads.
Advertising on Instagram can also help, especially when the business deals in lifestyle products. As you try to reach out new audience, move ahead with influencer marketing. But, when you connect with the influencers, they should be interested in promoting the products.
Now, when you think of strategies for the long term, think about SEO for the website. But, as the expert implements the on-page and off-page SEO techniques, he shouldn’t forget to optimize the content for voice search. He should find the relevant keywords depending on what the visitors type in the search bar.
Conclusion
There are many short-term and long-term strategies to generate web traffic. These include running paid ads, influencer marketing, and optimizing the website for search engines. While your focus is to create awesome content, try to make it memorable and creative. Staying consistent with social media marketing can help increase traffic.
Apart from everything else, consider guest posting and link-building strategies. Content repurposing is another great strategy to generate website traffic. Influencer marketing can also be helpful and effective in generating web traffic. But, if you want to increase the overall traffic, check out the best SEO tactics. These involve earning authority backlinks, improving the organic click-through rate, optimizing for the ‘People Also Ask’ section, and more. You also should not forget about optimizing for mobile phones as people are always using their mobile phones to seek information.
Paulius Setkus is a seasoned digital marketer and the founder of LemonHook agency. He covers topics about content marketing, conversion optimization, and SEO.