Are you seeing an increase in ad spending but not seeing an increase in ad engagement? Don’t fret! The following three steps will help you determine why your ad engagements are lagging, and how to get them moving again!
Step 1: Review Your Ads
While your ads need to be eye-catching, this is not the only way you can increase ad engagement. The copy in your ad may have a significant impact on whether people click on it and ultimately purchase your product or service.
Your Ad Copy should be clear and concise, while also providing a strong value proposition. When creating ads, try five versions of your ad text with different headlines and call-to-action phrases so you can figure out which one resonates best with your target audience.
Step 2: Audit Your Audience
Audit your audience by looking at the demographics of those engaging with your ads. If you have a low engagement rate, then it’s likely that these people are not the ones who will be buying your products or services. It’s worth spending time getting the right people on board. Experiment with new groups and target audiences to see what works best for you.
For example, changing the age range from 18-34 years old to 25-44 years old can make a significant difference in your ad performance. Try this out as part of your first step!
Step 3: Update your Targeting
When it comes to targeting, there is an important distinction between broad and narrow targeting. Broad targeting will get your ads in front of a large audience but they’ll be less specific. Narrow targeting will get your ads in front of the exact people you want them in front of, but they’ll have a smaller reach.
There’re pros and cons to both types of targeting so make sure you know which one is best for you and what kind of ad results you want before deciding on how specific or broad you want your reach to be.
Why do I recommend AdCreative.ai for all your Ad Creatives?
Advertising can be difficult to do, but it’s an essential part of any marketing campaign. However, with so many ads on the internet today, how can you ensure that yours will be noticed? That’s where AdCreative.ai comes in!
With this app and AI engine, you can create stunning and effective advertising campaigns in minutes – no graphic design experience necessary! Read on to learn more about Adcreative.ai and if it’s right for your business!
What’s AdCreative.ai?
AdCreative.ai is a powerful AI platform that generates hundreds of stunning, high-performing ad creatives in seconds!
Creatives generated by AdCreative AI have a score which is the probability of that creative doing well in your ad campaign. You can download or push the creatives directly to your social media ads from our platform.
Who can use AdCreative.ai?
AdCreative.ai is a creative content management tool that can be accessed by those in need of it. Companies and teams of all sizes can benefit from this platform because it allows you to create content that will drive traffic back to your site and increase engagement on social media accounts.
Content managers, bloggers, startups, influencers, agencies, and marketers alike can use AdCreative.ai for their ad creation campaigns. The platform contains templates for campaigns, with the corresponding tools for designing banners, infographics, landing pages, and more – perfect for quickly creating well-designed projects to 10X your business.
Why AdCreative.ai is the perfect tool for all your Ad Creatives?
AdCreative.ai is a perfect tool that helps you to get more conversions from your advertising while saving a lot of your time and money. It is an Al-powered tool that makes it simpler for you to consistently create data-backed high-converting ad creatives in a matter of few minutes.
AdCreative.ai can be easily integrated with Google Analytics which makes it easier to obtain data-driven insights into various types of creatives that work best for your campaigns.
How can you use AdCreative.ai?
Working with AdCreative.ai is simple and suitable for beginners. You only need to connect your accounts and create brand guidelines by uploading your logo and selecting a color scheme.
Then you must select the creative size, enter some text, make some adjustments, upload additional product graphics, align the elements, and you are ready to download and upload the graphics to your Facebook or Google ad account.
Who can use AdCreative.ai?
- Startups: Spend your money on creatives that convert with AdCreative.ai, and take advantage of the market’s most powerful artificial intelligence.
- E-Commerce: AdCreative.ai allows its AI machine learning model that generates custom creatives \ banners for your entire product catalog.
- Agencies: Create ad creatives and banners with AdCreative.ai for your entire client portfolio that have up to 14x higher conversion rates.
How to claim your $500 Free Google Ads Credit with AdCreative.ai?
AdCreative.ai users will get a FREE $500 Google Ad Credits when they sign up for a 7-day free trial with AdCreative.ai. So, don’t wait, start your Free 7-Free Trial with AdCreative.ai and claim your $500 Free Google Ad Credits.
Wrapping up…
Engaging with your ads is the best way for you to increase clicks, leads, and sales. To get the most out of your marketing budget, you’ll want to ensure that people who see your ads are both engaged and interested in what you have to offer.
If you’re not seeing engagement growth on your ads, there are a few steps you can take:
- Test different ad variations (text and images) for people to see what resonates best for them.
- Try targeting the audience based on their behavior (i.e. retargeting).
- Reach out directly using Facebook Messenger or Instagram direct messages. These forms of direct communication allow for dialogue which helps build customer trust.
- Pay attention to the Quality Scores! Quality scores measure how relevant your ad is to an individual’s interests as well as how well it has performed in past campaigns. With high-quality scores, you’ll see lower Cost-per-Click (CPC) rates and less click fraud, so make sure the metric stays at a high level across all of your campaigns.
I hope you enjoyed reading my blog post.
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My name is Sujoy Mukherji. I am an Internet Marketer, Entrepreneur & Professional Blogger. Founder of the Affiliate Hub Blog.