Tuesday, March 28

The Five W’s of Convincing Affiliate Marketing Clients

When you are looking to make your way into affiliate marketing, you have one goal in mind – finding clients who can pay you well for the services you provide. However, it can be difficult to convince new clients that they need your service, especially if they’re doing affiliate marketing on their own or hiring someone else to do it for them.

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To make sure that the clients you do land are going to stick around and get the most out of your service, here’re the five W’s of convincing affiliate marketing clients that they need your help.

Who is the ideal affiliate marketing client?

An ideal affiliate marketing client is someone who:

  • is running an online business
  • has a website with decent traffic
  • is looking to increase their income
  • isn’t using an affiliate marketing service already
  • isn’t using a service that competes with your own
  • isn’t convinced they need an affiliate marketing service

If you find someone that meets these criteria, then you’re off to a good start. Next, it’s time to learn about the five W’s:

  • Who are you talking to?
  • What are their goals?
  • Where do they come from?
  • What are their pain points?
  • When will this happen?

These questions will help you figure out how best to approach them. For example, if the potential client comes from another country and speaks English as a second language, it might be more beneficial for them to receive the message in their native language rather than English.

The same could go for someone coming from a mobile device versus a desktop computer or vice versa. It is important to know where the person comes from so you can craft the right message based on where they currently are. Another thing worth considering is when to make contact with them – often timing matters greatly because people have different routines and schedules, but also when somebody had a bad day or recently saw something on social media that affected them.

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Finally, when it comes to contacting people via email there should be one goal per email sent – don’t ask too many questions at once or send too many messages at once because otherwise the potential client will get overwhelmed and disengaged which won’t benefit either party.

What does their current setup look like?

Affiliate marketing is a tough business. You’re constantly fighting for attention or trying to get people to click on your links. And even when you do get someone to click, there’s no guarantee they’ll buy anything. So, how do you convince potential clients they need your services?

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Here are the five W’s you should always keep in mind when convincing an affiliate marketer that they need your service:

  • What does their current setup look like?
  • What is their goal or business objective?
  • Who will be handling the day-to-day tasks while you work for them?
  • Will they be able to see data or analytics reports during our engagement period so they can start seeing results firsthand?
  • How much time can they develop per week to work with us on the project/strategy (if any)?
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What I recommend for affiliate marketers looking for help managing their campaigns is a blended approach – that means we’ll start by taking care of things from behind the scenes (keeping track of statistics, and reporting progress) before moving into more hands-on tasks like designing emails and coming up with promotional ideas. For those who want an even higher level of involvement, we also offer coaching sessions where we’ll collaborate on a plan together and then execute it over two months.

Where do they currently rank in Google?

One way to convince affiliate marketing clients that they need your service is by looking at where they currently rank in Google. If they’re not ranking high, then it’s likely their website isn’t being seen by potential customers, improving their ranking could result in more traffic and more business from them.

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So, here’re the five ways to help them rank higher in Google:

  • Use keyword-rich titles and descriptions
  • Optimize their website for mobile
  • Increase their website’s speed
  • Publish high-quality content
  • Build backlinks to their site
  • Create a video with an SEO strategy

When should we start seeing results?

Starting to see results from your affiliate marketing campaign can take some time. Rome wasn’t built in a day, and neither is a successful online marketing campaign. Here are five things you can do to help convince your clients that they need your service –

  • Educate them on how to use your services effectively: Before any work can be done, the client needs to know what their options are. Give them a thorough walkthrough of all the features they get with your plan and what their options are if they decided not to continue using it later on.
  • Get an evaluation up front: Getting an evaluation before starting a long-term relationship is always beneficial for both parties involved. Doing this shows potential clients that you’re interested in making sure everyone gets what they want out of the deal as well as protecting yourself from false claims or complaints down the line.
  • Getting referrals: Any business will tell you that there’s no better way to build trust than by hearing about someone else’s experience firsthand.
  • Provide proof of success: When trying to convince a potential client, nothing speaks louder than real-life examples. Giving them examples of other companies who have succeeded with your service will show them just how capable you are.
  • Offer a trial period: You may have found success with some companies without ever offering trials but why take the risk? A trial period allows people to try out the product firsthand and see if it really works for them without being locked into anything more than what they paid upfront for the trial period.
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Why did you recommend this approach?

As an affiliate marketer, you know that clients are vital to your success. Without them, you wouldn’t have anyone to promote your products or services. That’s why it’s so important to be able to convince them that they need your help. Here’re the five W’s of convincing affiliate marketing clients:

  • Why did you recommend this approach? (as mentioned above, without clients there’s no business)
  • What do we do? (include a description of what your service entails)
  • What can go wrong if we don’t hire a professional like me? (Give examples and make sure to mention the worst-case scenario!)
  • When does it start? (Provide a timeline for when a client will see results from using your service)
  • Why should I hire you instead of someone else? (Compile a list of reasons for hiring you over another company and provide evidence to back up these claims). One example would be providing testimonials or before and after images of previous work to showcase your quality.

Wrapping up…

In conclusion, when convincing affiliate marketing clients that they need your service, be sure to answer the five w’s: who, what, where, when, and why. Be clear about what you can offer and how it will benefit them. Offer statistics and case studies to back up your claims.

And, finally, be persistent and build a relationship of trust with your potential clients. That way, once they decide to work with you, you have already established a level of trust.

I hope you enjoyed reading my blog post.

Let me know your thoughts or suggestions in the comments below.

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