This is the golden age of the internet.
With a digital approach, those in business can reach out to their prospects through social media marketing, and many more.
The exciting part is that the quest for improved business activities creates opportunities for those who have excellent marketing skills to cash out and become relevant as well.
This is the perfect golden opportunity for you to develop a career in the field of Digital Marketing.
What is Digital Marketing?
Digital Marketing is defined as an online platform where one can advertise their products and services on the internet or any other digital medium.
Digital marketing has over the years grown into a booming industry.
There are many companies out there looking to outsource a digital marketing specialist for their brand and services to grow online.
It’s also an easy way for companies to tell their brand’s story and brings these companies to life in an online social setting.
Resource Article: Influence Marketing for Effective Branding Content
And, they are willing to pay you top dollars for it.
A quick Google search will tell you there’s an increasing need for digital marketing professionals as organizations continue to shift their marketing strategies to online space.
So, what Kind of Digital Marketing Jobs to Watch Out For?
To give you an idea of what are in-demand digital marketing jobs to look out for this 2019, they would be as follow –
- Content Strategist
- Digital Content Writer
- Digital Marketing Analyst
- Email Marketing Specialist
- SEO Specialist
- Social Media Specialist
- Analyst & AI Specialist (Hot and Trending 🔥)
Moving on let’s talk about How Do You Nail A Digital Marketing Job.
So, here it goes!
1. Do You Have The Right Passion
Are you passionate about building a career in digital marketing?
Is this something that you want to pursue?
If you want to succeed in this field you need to learn as much as possible.
Having an extremely technical background is not a pre-requisite for you to get a digital marketing job.
Building a career in digital marketing requires ongoing learning, you need to be the initiator and a self-motivator.
You need to have a creative mindset and a problem solver.
2. Become Certified
Most companies prefer to hire someone who is certified to perform a specific skill.
The same applies if you would like to nail a digital marketing job with a reputed company.
Being certified as a digital marketing professional helps you to become more specialized and succeed in the world of internet marketing.
There are many types of digital marketing certifications which are very niche-based, such as –
- Google AdWords Certification
- Google Analytics Certification
- Content Marketing Certification
- Social Media Certification
- Copyblogger Certified Content Marketer
- Facebook Ad Certification
- Email Marketing Certification
- YouTube Certification
- and the list goes on…
So, here are I am giving away two options for you to become certified in your digital marketing niche.
You can head over to Learn from Fiverr which is a new affordable and curated online course platform designed successfully to help freelancers and professionals uplevel their skills and grow their business.
Resource Article: Learn from Fiverr: Certified Courses for Freelancers
Learn from Fiverr courses are categorized in two niche categories, namely –
- Digital Marketing
Under their Digital Marketing category, they offer certified courses for the following –
- Social Media Analytics
- Facebook Ads Targeting
- Viral Marketing
- Instagram Ad Fundamentals
- Google Analytics
- Blog Content Strategy
- SEO – Technical Audit & Blog Strategy
- And more…
These courses are not free but trust me they are worth the investment.
“Your greatness is limited only by the investments you make in yourself” – Grant Cardone
You can take a certified digital marketing course from Udemy.
I would recommend you to take the “Complete Digital Marketing Course” by Daragh Walsh.
With over 19 hours of training, quizzes and practical steps you can follow.
This is the most comprehensive (and best-selling) digital marketing course available on Udemy.
3. Build a Digital Marketing Portfolio
Most companies prefer to hire a digital marketing professional who has a strong portfolio background.
You can do this by gaining some experience by taking on a few freelance digital marketing projects.
Get a few orders done and deliver quality work to your clients.
Pro Tip: Always ask your clients to give you a good testimonial which will help you to have a good seller rating. This will allow you to have a strong digital marketing portfolio and help you showcase your results to your future hiring employer.
Try to work with strong brands and companies that you can add to your resume.
This isn’t a must, but trust me it will make your Digital Marketing Resume look sharper and you will stand out of the crowd during the hiring process.
4. Start Your Blog
Starting your digital marketing blog is something optional.
But if you can initiate this process, it will take you a long way!
Having your digital marketing blog will also help you to showcase your content writing skills.
It’s a great way to start building your reputation as an expert marketer.
Now that you have a blog, you can try to do some webinars, take part in hosted events, or maybe try your hands in digital marketing podcasting.
A few top companies may like to reach out to you through your blog and even offer you a full-time digital marketing job contract.
5. Get Your LinkedIn Profile Optimized
LinkedIn is a very powerful job networking platform helping many employees to connect with future employers.
It’s also a great way to learn more about your clients.
LinkedIn is an extremely powerful tool for job search and you will find many digital marketing jobs available here.
LinkedIn should be your primary social media focus.
Having a few recommendations on LinkedIn is a strong plus, as this will help your future employers to recognize you better based on your accomplishments.
If you don’t have any work experience, then make sure to add any professional and academic recommendations, and adjust your LinkedIn profile accordingly.
Something like, “Bachelor of Business Sciences Graduate for a Digital Marketing Role”.
I hope you get the idea of what I am trying to say here.
6. Try Social Media Platforms to Brand Yourself
This is a great way for you to market yourself in the digital marketing world.
If you have a decent amount of followers on social media you can become an influencer.
Companies are out there looking for collaborating with influencers either to help them market their brand.
You can start off marketing yourself as a Digital Marketing professional on social media platforms like Instagram, Facebook, Twitter, or YouTube.
Tip: If you want to market yourself on YouTube, you can create short “how to” videos. Like how to SEO optimize your website, how to optimize your social media accounts, things like that. The more viewers you will start to have the better it will be for you to brand yourself online.
Posting simple short illustration videos or photos like how you can create some awesome company logo helps you to stand out from the crowd.
Your work will do the talking and people will love to appreciate your work.
This is a great opportunity for your future employers to recognize your work and willing to offer you a full-time digital marketing role.
7. Start to Network Offline
I mentioned to you earlier how LinkedIn is a great social business platform to network with industry professionals and connect with future employers to get hired.
So, how about networking with professionals offline?
Networking with professionals offline is a great way to get a lot of connections done.
What do I mean by this?
Well, when you meet with other people you increase your chance of obtaining a job or forming connections with individuals who can venture on the marketing journey with you.
Not to mention you need to collect their business cards for future reference :-)
You should be actively participating in digital marketing events to connect with industry professionals to make those right connections.
You should be out there marketing yourself as a digital marketing professional.
Getting a Digital Marketing job is all about marketing yourself sharply to your future employers.
If you are not passionate about digital marketing then you should not even waste your time thinking about making a career as a digital marketing professional.
The future of digital marketing looks very bright and if you are excited about this career then the opportunities are endless.
The above-mentioned pointers should help you start planning a move in digital marketing and increase your chances of getting hired by top industries.
I hope you enjoyed reading my blog post.
Let me know your thoughts or suggestions in the comments below.
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