Digital marketing is the most effective form of marketing.
Far out passing its predecessor of traditional marketing like magazine and newspaper ads.
Therefore, for the success of your business, you must invest time in all forms of digital marketing from email and content creation to videos and social media promotion.
The good news is, you don’t have to invest a lot of money to grow your business.
All of the tools on this list are free to use, though some do have paid options.
Keep reading on for the top 5 list of digital marketing tools for small business growth in 2020.
5 Digital Marketing Tools for Small Business Growth
There is almost an infinite amount of digital marketing tools for small business growth.
However, not all of them are created equal and some of them can get quite expensive.
When you’re trying to grow your business, you do expect to spend money but your money can be better spent on other things right now.
All of the digital marketing tools listed below are free to use forever or free to use until your business needs an increase in ROI.
1. Yoast SEO
Yoast SEO is a plugin for WordPress.
Since most websites are now running on WordPress, it has become one of the most popular tools for content creation.
Yoast SEO is free to use but does offer a premium plan with several more features to boost your content’s visibility on Google and other search engines.
Content creation is one of the best ways to bring in organic (free traffic) from Google.
Yoast SEO helps you to create the content and optimize it so it will display higher in search rankings.
I like to use this plugin for optimizing all my upcoming blog posts and make all my content SEO friendly.
It assists you with focus keywords, meta descriptions, cornerstone content, and even readability.
Email marketing is a form of digital marketing that consistently ranks as being highly effective while remaining cost-efficient.
Over the years, MailChimp has perfected the art of email marketing.
Resource Article: The Beginner’s Guide to Using MailChimp for Email Marketing
They also offer tools to create high converting landing pages to bring you even more emails to market to.
When you’re bringing in all of that new, organic traffic with Yoast SEO, you should be attempting to get those user’s emails as well.
MailChimp will help you create a basic embedded form that you can put anywhere on your website to collect emails, too.
It is free to use until your email list grows larger and then you’ll have to upgrade your plan.
The free version of MailChimp allows you to have 2000 contacts and you can send up to 10,000 email newsletters per month.
MailChimp will help users manage their email list, capture emails and send out emails automatically or on a schedule and also analyze engagement.
3. Google Analytics
Google Analytics is one of the best digital marketing tools for small business growth.
When you set up a website, Google Analytics should be one of the first things you connect to it.
It’s a completely free tool that allows you to monitor where traffic to your website is coming from, what pages those users are looking at, how much time they spent on them, and more.
Google Analytics is essential to understand the where, how, what, and why of your traffic and users.
This data helps you know what content works, what users are searching for on Google to get to you, and where to market your content most effectively.
I am sharing with you a quick tutorial video about Google Analytics; Ultimate Beginners Guide Tutorial 2019 for Beginners by Ranking Academy –
By implementing Google Analytics, users can get information like;
- The number of users that visit your website in a day, week, month or any duration of time you decide.
- Methods that these visitors used to get to your website like ads, social, organic search, direct referrals from other websites.
- The demographic and interests of the visitors
- The amount of time spent by each visitor on your website and which pages they visit
Hootsuite is a social marketing tool that allows you to schedule, plan, and post to all your social media accounts at once or to the ones you have selected.
Hootsuite provides users with a certain management platform for all their social media channels and allows them to schedule posts in advance improving time efficiency.
You can also track replies, shares, retweets, and more.
With Hootsuite, you can add other members to your team to help plan and sort your social media campaign.
While Hootsuite is free to use, the free plan offers limited features.
The premium plans in Hootsuite open up a whole new set of tools that can be vital for successful marketing.
This includes social analytics such as conversions, ROI, customer reports, and even measure your team’s performance.
Finally, you have…
While Trello isn’t a technically digital marketing tool, it is essential to the growth of your business.
Trello is a project management tool or content management tool that helps you keep organized, on schedule, and collaborate with your team.
Resource Article: Using Trello for Project Management: An Easy, Step-by-step Guide
It is the perfect place to brainstorm your ideas, keep track of current marketing efforts, and plan for new ones.
You can create multiple boards for different projects and then use cards on those boards to keep track of content or deadlines.
You can also assign specific cards or tasks to certain members of your team and have them check-off when it’s done.
To Wrap Up…
One of the most important reasons for implementing digital marketing tools is that it helps small and medium-scale enterprises (SMEs) and solo entrepreneurs improve their marketing strategy.
It all comes down to what kind of features your business is looking for, whether it is linked with content analysis, post engagement, content scheduling, etc.
I hope you enjoyed reading my blog post.
Let me know your thoughts or suggestions in the comments below.
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