Are you planning to start your business online and are looking for the right digital marketing tools?
Having the right digital marketing tools helps small and medium-scale enterprises (SMEs) and solo entrepreneurs improve their marketing strategy.
I am only going to be recommending my favorite digital marketing tools because I use them on my blog regularly.
So, here is the list of recommended digital marketing tools that I like to use for my blogging business.
Note: Some of the digital marketing tools which I recommend in this post have affiliate links and banners, and at no additional cost to you. I earn a small commission if you decide to make a purchase.
Website Setup Tools
Wix is a platform that helps you build your website very quickly without going through the process of programming the HTML/CSS.
It’s as simple as a drag-and-drop editor website tool allowing you to create a professional website for your business.
They do offer a good variation of website theme templates (over 500 industry-specific templates) to choose from.
Wix allows you to choose themes based on different niche categories.
If I talk about the pricing options, Wix is free for all users to use.
They do offer you a paid version which I highly recommend for users who want to build a professionally looking website.
With the paid version you get to select your customized domain name and select premium themes.
Wix is currently offering 50% off for the VIP and Unlimited Plan.
WordPress or WordPress.org is open-source software that means it’s free to use.
It allows users to create beautiful looking websites without the hassle of coding and scripting any HTML languages.
WordPress is a content management system, it means it manages all your content.
You can create page content by selecting the Page Tab.
Note: You can either manage your WordPress Page Content or create a new one.
Worldwide there are more than 75+ million websites made by WordPress.
When you want to have a WordPress website you would require to have a domain name and web hosting.
WordPress focuses on three important aspects, namely –
- Page Builder
Resource Article: How to Start a WordPress Blog – Step-by-step for Beginners
With the power of 3, you can make the most out of your WordPress website.
If you are into blogging, then WordPress is the best platform for blogging.
Resource Article: Why You Should Use WordPress for Blogging?
Unlike Medium, with WordPress, you own your content and your domain.
Below are a couple of reasons why bloggers prefer WordPress –
- Bloggers can install new Plugins to improve the design and performance of their blog.
- WordPress provides bloggers with behind the scene blogging experience. As a blogger, you have full control over how your content should appear in your blog and how your pages should be categorized. If you have some coding experience then it’s an added advantage for you.
- The customer service experience with WordPress is very good. However, they don’t provide you one-to-one support care. Make sure to use the WordPress Community Forum to exchange ideas with other like-minded bloggers and informative articles for all your WordPress queries.
- With the power of WordPress, Plugin bloggers can download professional blog themes such as the Divi theme, Astra theme, etc.
- WordPress provides you periodic updates and lets bloggers know when to do the required update. But, you need to be cautious about what type of plugin you want to update or install because it should not clash with your existing plugin features.
Let’s start with the basics about what exactly is web hosting?
Web hosting is a service that allows publishing a website on the internet.
Without a web hosting provider, your site cannot be registered on the server.
A server is a high configuration computer.
Once your website is made available on the internet, it can be accessed by computers connected to the internet.
That said, I would like to recommend you, my all-time favorite Web-Hosting Service Provider.
It’s called SiteGround.
What is SiteGround?
For those of you who don’t know what is SiteGround?
Well, SiteGrond provides its users with web hosting services.
If you are thinking about starting your very first blog website, then choosing a good hosting provider is very essential.
A good hosting provider should be able to match your preferences and requirements.
This is were SiteGround comes into action.
SiteGround is more than a web hosting company.
They provide the following services like –
- Web Hosting
- WordPress Hosting
- WooCommerce Hosting
- Website Building and Management Tools
Recently, SiteGround had rolled out with their Black Friday and Cyber Monday 75% Off Promotion.
Which SiteGround Hosting Plan is Better Suited for Bloggers?
For those of you who are aspiring bloggers or experienced bloggers, I would recommend you to go for the WordPress Hosting Plan.
More than 90% of bloggers out there on the net use of the WordPress Platform.
Is SiteGround better than BlueHost?
Now, I do understand BlueHost is the most popular hosting service out there in the market and is recommended by WordPress.
SiteGround does provide you the best loading speed, uptime and best support for an effective price.
SiteGround is value for money in your pocket!
SEO is synonymous with Search Engine Optimization.
It allows your website to get free and organic traffic through organic search engine results.
When it comes to finding that perfect SEO tool for my blog, I recommend installing the SEO Yoast Plugin.
Yoast SEO is only compatible with WordPress.
All you need to do is go to your WordPress plugin section and search for Yoast SEO.
Once installed, make sure to activate your Yoast SEO plugin.
With the Yoast SEO plugin, you can choose a specific keyword phrase, edit your title tag, and your blog post meta description.
This feature can be found when you scroll down to the bottom of your blog post editor WordPress dashboard.
Also, when you click on the Readability section, Yoast SEO plugin evaluates your content and provides you recommendation on how to SEO optimize it.
This is a really handy and powerful SEO optimization tool to make all my upcoming blog posts SEO friendly.
Resource Article: 6 Best Ways To Increase SEO Ranking of Your Website
Email Marketing Tool
Email Marketing plays a crucial role in your blogging journey.
It’s a great way to stay connected with your subscribers by sending them great offers in the form of content and provide value.
With the power of email marketing, you can guide your customers to various offers and promotions.
As a blogger, you really can make some serious income provided you have an effective email marketing campaign in place.
So, what Email Marketing Tool I Recommend?
A good email marketing tool which I recommend for all you bloggers out there is GetResponse.
What is GetResponse?
GetResponse, it’s a feature-rich online marketing solution, fully scalable and capable of handling both small and very large lists (1 million+ subscribers).
It has some great email marketing analytical tools and social media integration.
I highly recommend using the GetResponse Pro Tool.
It helps you to optimize your email marketing campaigns using pro automation and integration tools.
With the GetResponse Pro Tool, you get the following benefits –
- Automation Builder
- Access to Paid Webinars
- Unlimited Webinar funnels
- Sales Funnel
- Contact scoring and tagging
- And more…
Keyword Research Tool
A simple tool that I like to implement for my keyword research is SEMrush.
SEMrush helps you to analyze the top ranking keywords and makes your keyword research a walk in the park.
You can use the free keyword tool below to get the best ranking keywords.
As I mentioned earlier SEO is a great way to generate free organic traffic to your website or blog.
But, I would also recommend you using Pinterest.
What is Pinterest?
Pinterest is a visual bookmarking tool that helps you discover and save creative ideas.
Especially, if you are a blogger, Pinterest is a great social visual platform to help you drive consistent traffic to your blog.
The most profitable target markets are on Pinterest.
Like other social media sites, Pinterest has great potential for search engine optimization.
Businesses that improve social media presence for higher SEO rankings can use different Pinterest marketing strategies to promote their marketing goals.
I have mentioned this in one of my previously written articles on How Pinterest Marketing Tips Can Benefit from SEO.
How To Drive Traffic To Your Blog Using Pinterest?
Driving traffic to your blog using Pinterest is not a one night journey!
It will require you to be consistent with your pin posting and saving other people’s pins in other group boards.
Here are the steps on how to get started driving traffic to your blog using Pinterest –
- You need to sign-up with a Pinterest account
- Verify or Claim your Website on Pinterest
- Apply for rich pins
- Create Pinterest Boards
- Start Pinning other people’s Pin and make sure to also create your pins linking to your blog post content using the Canva tool.
- Follow the top players in your niche
- Be active on the platform
To Wrap Up…
I shall be updating this post over time with new recommended digital marketing tools which I shall be implementing to improve the performance of my blog.
Having the right digital marketing tools helps your business look good online and professional.
At the same time attracting the right type of target audience to your website or blog.
I suggest you try out a few of my recommended tools and see what works best for your business.
Let me know your thoughts or suggestions in the comments below.
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