If you are looking to start your own affiliate marketing business, but don’t have a big budget to work with, then social media might be one of the best places to start. It’s likely one of the most cost-effective ways to market your products or service.
The best part? You can do it all from the comfort of your home office in your pajamas! However, even though social media is super powerful, it can be hard to figure out how to use it effectively without just randomly posting and hoping that people see what you’re doing and notice your content.
What is Affiliate Marketing?
Affiliate marketing is a type of online marketing in which a business rewards one or more affiliates for each customer brought about by the affiliate’s marketing efforts. It is also known as performance-based marketing because the success of the affiliate’s marketing efforts determines how much they are rewarded. It’s typically used by companies who want to increase their reach and sales without investing in large amounts of inventory, physical space, and employees.
So, now that we have covered the basics of affiliate marketing, let’s dive into the 4 proven ways to create a social media schedule as an affiliate marketer.
1. Coming up with your weekly plan
I highly recommend you to stick the following weekly plan schedule:
- Wake up and check your email first thing in the morning.
- See if there are any new messages or comments on your social media accounts from the night before.
- Respond to any comments or messages.
- Post something new on your social media accounts every couple of hours throughout the day.
- In between posts, check for any updates or notifications.
- Take a break in the evening, but before you go to bed, post one last update on your social media accounts.
- Go to bed and repeat the process the next day!
2. Developing the template, with examples
Creating a social media schedule may seem like a daunting task, but it doesn’t have to be! By following these simple steps, you’ll be on your way to developing a successful social media schedule template that works for you and your business.
- Start by identifying the goals you want to achieve with your social media schedule. Do you want to increase brand awareness? Drive traffic to your website? Generate leads? Knowing your goals will help you determine what content to post and when to post it.
- Once you know your goals, it’s time to start brainstorming your ideas. What kind of posts will help you achieve your goals? If you’re not sure, try looking at what other businesses in your industry are doing. You can also ask friends and family members for their input or read articles about how to create great content. One good idea is to look back over your posts from last month and see which ones received the most engagement (likes, shares, comments). For example, if your goal is to generate leads from social media, then make sure you include links in all your posts so people can easily find out more information about your products or services. Also consider posting on topics relevant to your target audience (i.e., don’t post pictures of flowers if you are selling running shoes).
3. See what worked and what didn’t?
Being an affiliate marketer requires a lot of work and dedication. But one of the most important parts of the job is creating and maintaining a social media schedule. By doing this you can ensure that your content is fresh, engaging, and consistent. Plus, it will help you better measure your results and track your progress.
Here’s how to create a social media schedule that works for you –
- Determine what type of marketing materials you have (you may have blog posts, eBooks, webinars, etc.)
- Use social media scheduling tools like Hootsuite or Buffer to post them on your favorite platforms like Facebook, Twitter, LinkedIn, etc.
- The key is consistency and making sure each post reaches different demographics with the right message.
- Don’t forget about publishing schedule updates on other channels such as LinkedIn or Twitter. Scheduling your posts ahead of time will give your followers something new every day and make sure they don’t forget about you!
4. Remember, quality over quantity
When creating your social media schedule, it’s important to remember that quality triumphs over quantity. Your goal should be to create content that is valuable and engaging, not just churning out a bunch of posts for the sake of posting. The more time you spend on the quality of your posts, the more success you will have with this tactic.
The key is to post often enough so that you’re building up a following but not so often that people tune out or stop paying attention. There are a few ways to figure out how often you should post:
- Google Keyword Tool – Type in keywords related to your niche, then click keyword ideas. You will see how many monthly searches each keyword has and how competitive they are (higher competition means fewer monthly searches). From there, calculate how many times per month you want someone searching those keywords to find something from you on their feed.
- Followers Per Day – If you’re using Facebook Ad Manager or Adwords Editor, use Daily Unique Reach as a proxy for followers when calculating your frequency based on the followers per day. Otherwise, do the same thing with impressions rather than unique reach if you’re using either Facebook Insights or AdEspresso.
- Engagement Rate – Use Mention.com to measure how much engagement each one of your previous posts received. Mention is a web and social media monitoring tool, to keep you informed every time somebody mentions your name, brand, or target keywords. This is a user-friendly interface which makes it very easy to use.
- Keep your posts not too predictable – To make sure your posts don’t become too predictable, mix up the topics you cover, vary the lengths of your posts, add graphics/videos where appropriate, and include calls to action. Be sure to include at least one promotional post now and then because it helps increase conversion rates and builds trust with your readers.
- Time your posts effectively – The other factor is timing – try not to post too late at night or too early in the morning. Posting right before lunch or right after work usually gets great results since most people check their social media during these windows of time.
Consistency is the key when it comes to creating social media schedules for your affiliate marketing business. By creating a social media schedule, you can ensure that your posts are spaced out evenly and that you’re taking advantage of peak posting times. Plus, you’ll be able to track your progress and see what’s working and what isn’t.
It takes time and effort to develop the perfect social media schedule, but it will make all the difference in the world. Give this strategy a try and let me know how it goes!
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My name is Sujoy Mukherji. I am an Internet Marketer, Entrepreneur & Professional Blogger. Founder of the Affiliate Hub Blog.