An effective ad design is crucial to any advertising campaign, but it’s not always easy to tell what separates the winners from the losers. If you don’t know how to design ads that get results, your marketing dollars are wasted on ineffective marketing strategies.
Here are some of the most crucial ad design best practices that will help you improve your ad design and get better results from your advertising campaigns.
1. Give people a reason to click
What’s in it for me? To get someone to click on your ad, you need to make sure something is motivating about it, says Sandler. The best place is within your headline. If you can create a headline that speaks directly to what’s in it for them, you’re going to hit home with your ad.
And oftentimes, those ads perform better than those without an appeal or a benefit statement included. If you don’t have room in your headline, include a strong CTA so people know where they’re being directed when they click.
2. Keep it simple
When you’re creating an ad, there’s always a question of whether your message will resonate with people if it’s long and convoluted. The simple answer is no—keep it brief. No one wants to read a ream of text on their phone when all they’re trying to do is decide whether or not they want your services/product.
Make sure your ads get straight to the point and then end as soon as possible. If you’re using mobile ads, be sure not to design them so small that people can’t easily scroll past them; almost 40 percent of mobile users are unable to interact with a site because their ads are too small.
3. Use good photos
The quality of your photos can make or break your ad, so you mustn’t skimp on them. Not only are high-quality images better looking and more eye-catching, but they also help create a more positive impression with potential customers.
We tend to trust things more when they’re higher in quality, meaning well-designed images will give people something extra to think about before taking action. After all, if they see an ad with an image they like, they may be more likely to click through and become a customer—meaning you need high-quality photos to succeed in advertising.
4. Provide context
The purpose of ads is simple: they’re used to generate clicks and traffic. But depending on your goal, there are a few elements you want to include in every ad. The first is context, if it’s a picture or something with text, you want users looking at your ad to know exactly what it is, where it comes from, and what benefit it provides them.
Don’t leave them guessing or force them to click through just so they can see what the picture is about. You need a clear message in your image along with some background information (like who you are) and why people should click through (for example if you’re looking for lead generation or if you’re promoting an event).
5. Test your ads with different audiences
Before you start designing your ad, it’s important to know who you want to see it. While it may be tempting to cast a wide net when you can do so much more with niche marketing. If your business caters specifically to seniors, for example, and you want them as customers, why not target them with an ad? It’s far more effective than spreading yourself thin trying to appeal to a broad spectrum of demographics.
6. Avoid being spammy
Spammy ads are ineffective and can have a negative effect on your search rankings. That’s why you should always avoid them when designing your ads. For example, if you’re running an ad on Google, don’t use its CAPTCHA verification method (the image with distorted text that people need to enter into a box in order to gain access).
It’s against Google policy and it doesn’t add any value for users or customers. Your ads are supposed to help users find what they need, not require them to take additional steps before they can click through. That said, CAPTCHA is helpful in ensuring that click-through rates aren’t inflated by bots rather than humans.
7. Take inspiration from other ads around you
There’s a lot of competition out there, so it’s vital you know how to create your own ad design that stands out from everyone else. Look at other ads and decide why they work or don’t work. Your main goal is to capture a viewer’s attention, and you can do so by considering their background as well as their needs.
Try creating an ad with bright colors if your target audience is likely to be taking in lots of information, like watching TV or working on a computer all day. Or choose muted shades if your audience will be primarily reading your ad rather than looking at it.
8. Don’t be afraid of standing out
If you have the time and talent, computer graphics and desktop publishing software can help you create professional-looking print ads. It’s always a good idea to experiment with your ad creatives. Consider using state-of-the-art AI tools like AdCreative.ai to help you generate hundreds of stunning, high-performing ad creatives in seconds!
Why do I recommend AdCreative.ai to design all your Ad Creatives and 14X your conversions?
With this software tool at your disposal, you can create stunning and effective advertising campaigns in minutes – no graphic design experience necessary!
AdCreative.ai is a powerful AI platform that generates hundreds of stunning, high-performing ad creatives in seconds!
Creatives generated by AdCreative AI have a score which is the probability of that creative doing well in your ad campaign. You can download or push the creatives directly to your social media ads from our platform.
Who can use this platform?
AdCreative.ai is a creative content management tool that can be accessed by those in need of it. Companies and teams of all sizes can benefit from this platform because it allows you to create content that will drive traffic back to your site and increase engagement on social media accounts.
Content managers, social managers, startups, marketing agencies, influencers, and marketers alike can use AdCreative.ai for their ad creation campaigns. The platform contains templates for campaigns, with the corresponding tools for designing banners, infographics, landing pages, and more – perfect for quickly creating well-designed projects to 10X your business.
Why AdCreative.ai is the perfect tool?
AdCreative.ai is a perfect tool that helps you to get more conversions from your advertising while saving a lot of your time and money. It is an Al-powered tool that makes it simpler for you to consistently create data-backed high-converting ad creatives in a matter of few minutes.
What are the features of AdCreative.ai?
- Better Conversions: AdCreative.ai allows you to achieve 14x higher conversion rates than ad creatives designed without a data-driven approach.
- Super Scalable: For a month, AdCreative.ai allows 1 creative or approximately 10,000 creatives. This tool is intended to meet your ad banner/creative needs.
- Seamless Designs: AdCreative.ai is Al-powered and understands your font and brand colors to create a variety of seamless designs that are tailored to your branding.
- Platform Integrations: AdCreative.ai can integrate with a variety of platforms, including Facebook, Google, and Zapier, to help you get the most out of this tool.
- Trained AI Machine Learning: Each and every day the AdCreative.ai tool learns more. It provides you with up-to-date creatives designed solely for conversion.
How to use AdCreative.ai?
It is simple to use AdCreative.ai. All you have to do is connect your accounts and set up brand guidelines by uploading your logo and changing the color.
Then you need to select the creative size, add some text, make some adjustments, add additional product graphics, align the elements, and you’re then ready to download or push the graphic to your Facebook or Google ad account.
Who can use AdCreative.ai?
- Startups: Spend your money on creatives that convert with AdCreative.ai, and take advantage of the market’s most powerful artificial intelligence.
- E-Commerce: AdCreative.ai allows its AI machine learning model that generates custom creatives \ banners for your entire product catalog.
- Agencies: Create ad creatives and banners with AdCreative.ai for your entire client portfolio that have up to 14x higher conversion rates.
Why is AdCreative.ai the best Ad Creative Tool out there in the market?
You require a tool that can produce high-performing and creative assets while saving you money and time. AdCreative.ai handles everything automatically, allowing you to focus on growing your business rather than wasting time on tedious tasks.
Most current ad creation tools are difficult for newcomers to use, making it impossible for individuals and small businesses to create converting ads without spending thousands of dollars on design or development agencies.
AdCreative.ai is a platform that allows small businesses to use Al-powered design without having any design experience. You only need to enter what you want your ad to say, and AdCreative Al will handle the rest.
What are the available integrations for AdCreative.ai?
AdCreative.ai makes it simple to diversify your advertising channels. It is optimized for Instagram, Facebook, Google Ads, LinkedIn, and Bing Ads.
How you can claim your Free $500 Google Ad Credits with AdCreative.ai?
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My name is Sujoy Mukherji. I am an Internet Marketer, Entrepreneur & Professional Blogger. Founder of the Affiliate Hub Blog.