Are you looking for a way to track social media performance?
Well, if you have been doing so; then you are in the right place! In the following section, I am going to mention all the metrics that you must consider to track social media performance.
Make sure that you read through it!
Tracking social media metrics is important because they help you to measure the performance of your social media campaigns. You can test out different strategies, and decide what works well for your business.
Tracking all these social media metrics helps you to identify all missed opportunities and improve your strategies to grow your business.
Last but not least, social media metrics allow you to check your brand health and general profile. It is crucial for brand building because you can track whether you are building the right brand image or not.
Therefore let’s get into the 7 best social media metrics to track social media progress.
7 Must Track Social Media Metrics in 2022
1. Follower count
The first and foremost metric that you should consider is the Follower Count. As the name suggests, follower count refers to the people that follow your social media handles.
These are the people that connect well with your brand. An increasing number of social media followers is always a good sign. A higher follower count also means that your business will get more eyeballs, which increases your chances of further success.
Impressions mean the frequency on which the content is shown to the users. Keep in mind that a single user can count for multiple impressions.
For example, you can have 1,000 followers and get more than 2,000 impressions.
The impression count shows the effectiveness of your social media content.
A user must see your content multiple times to get familiar with your brand. Therefore, a high-impression count means an increase in your brand.
Reach shows the number of people that saw your content or brand page. Now, this might sound similar to impressions. But, the main differentiating factor is repetition.
For example, if you have 500 followers, then no matter how many times they see your content, the reach count will be 500 only.
Reach helps you track how many new people you have connected with over social media! Eventually, it shows you brand exposure from a particular brand campaign.
Therefore, if you see a low reach count, then you must consider revising your social media strategy to get more brand exposure.
4. Engagement Rate
When we talk about engagement rate, it refers to the likes, shares, and user comments on your content.
These metrics help you to judge the effectiveness of social media content. Overall, engagement rates help you to determine the quality of your content by your audience’s active participation.
High participation by the audience means that your audience likes what you post on social media. There are high chances of converting such an audience to customers.
Here’s a cool video to help you boost your Instagram engagement rate –
It also plays a big role in boosting your brand awareness campaigns. Social media platforms increase the reach of the content that is widely shared and liked on social media.
5. Clickthrough Rate (CTR)
The Clickthrough Rate (CTR) signifies the number of users that have clicked on your social media content (link) or impression.
Clickthrough Rate is the final percentage when the number of clicks is divided by the number of impressions.
This is another metric that denotes engagement. Not every user needs to like/share your social media content. But, a high CTR means that people want to see what your social media post has to offer.
One mistake that a lot of people make is that they do clickbait, which means that all they focus on is getting maximum clicks on a particular post. However, the main focus should be on creating high-quality because poor quality content increases the bounce rate.
6. Bounce Rate
Bounce Rate refers to the percentage of visitors that click on your social media content, but do not visit any different page.
A high bounce rate is not a good sign when targeting engagement. A high bounce rate means that the content is not engaging enough for the visitors.
Therefore, if you see a high bounce rate, then you should work to revamp your social media strategy to lower your bounce rate and create engaging content.
7. Average Page Session Time
Average page session time is also known as the average time on the page refers to the total time a user spends on your page.
A longer average page session time is a good sign that people are interested in your content. This can be used along with the bounce rate!
For example, if you have a high bounce rate and low average page time means that you need to work on your social media strategy. You can keep track of this using the free Google analytics tool.
Tracking social media metrics is highly important because it allows you to keep track of your social media marketing strategies.
You can also set your conversions actions/objectives that you intend to achieve with your social media campaigns.
Keep in mind that the biggest ingredient of a successful social media strategy is to create high-quality content.
Content is King!!
So, start creating effective content from today and optimize using all these metrics! You will be on your way to success!
I hope you enjoyed reading my blog post.
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My name is Sujoy Mukherji. I am an Internet Marketer, Entrepreneur & Professional Blogger. Founder of the Affiliate Hub Blog.