An email signature is the last piece of content that you see in an email message.
It starts right afterwords like “sincerely” or “regards” at the end of a message.
The average person will simply use their personal name, profession, and company names as their email signature.
However, you shouldn’t waste this opportunity by having a mediocre email signature like this.
It’s better to create an email signature that displays your contact information which clearly identifies you and your brand.
That is how people will get to remember you more.
It will also motivate people to revisit your website and possibly purchase what you are selling.
By implementing an effective email signature in your email marketing campaign is an excellent way to let your audience know more about your business.
You see email marketing is a sales approach that you can use to generate new leads and also nurture existing clients for your business.
A great way to send out those promotional offers, newsletters to your potential clients who have already subscribed to your email services.
What is Email Signature Marketing?
As we send out newsletters to our leads, an email signature is like a piece of short contact information which we insert before closing the body of the email.
This helps your business to be recognized better by your customers and a great way for them to get in touch with you.
It’s a perfect opportunity for you to promote your brand or business.
Resource Article: What is Email Signature Marketing?
Importance of Having an Email Signature in Place
If you are a marketer, having a proper email signature is a must.
- Email signature helps you establish your business credibility, as your prospects can visit your business website (learn more about your business) and figure out if your business is legitimate or not.
- It helps your prospect acquire your contact information to connect with you via other channels if required by them.
- An effective email signature helps to boost your cold email click rate and increase your sales ROI in the long-run.
So, what are the Elements of an Effective Email Signature?
A truly effective email signature will have two parts: business information and a banner advertisement.
Sometimes these two elements are integrated into the same image while other times they are two separate images in the email signature.
It all depends on how well the images are designed.
Here is the business information you should include:
- Company name and address
- Your name and job title
- Company phone number and your cell phone number
- Company slogan
- Company logo
- Your photo
- A short explainer video about your services to make your email signature memorable to your customers
- Website URL
- Social media profile links (e.g. Facebook, Twitter, and Instagram).
Another good practice is to offer some value with your email signature, include a promo code which can be exclusively accessed via your signature or even invite your customers for a free trial offer.
Pro Tip: Make sure to keep your email signature description short and professional. You don’t want your email signature to divert your customers attention from the main email contents or ruin your campaign altogether :(
The second element is the banner advertisement.
- Latest discounts, sales, coupons, giveaways, and deals
- Latest events taking place
- News about your service or products
- Call to action (e.g. “Buy Now” “Click Here” “Act Now”)
How to Effectively Use Email Signatures?
There are a few options for you to use email signatures effectively for your marketing campaign, they are as follows –
1. Use it as a Banner Advertisement
Let’s face it, having a banner in place is a great way to attract your customers to know more about it.
It’s visually more appealing!
Your banner ads can be static ads or animated, depending on the technology used to make them.
You can use this strategy to promote any offer, increase traffic to your site, etc.
2. Use it for your Marketing Campaign
The beauty of having an email signature in place is that it’s applicable to all your marketing campaigns.
You don’t need to change it very often.
Every time you let out a new promotional newsletter to your customers, they are constantly reminded about you and your business with the help of your email signature.
If you are a blogger like me, it’s very important to keep a standard email signature in place.
3. Helps you Better Connect with your Customers
Don’t underestimate the power of an email signature.
I say this because this gives you a golden opportunity for your customers to engage with you.
A few of your customers may like to reach out to you for some collaborative partnership.
If I take blogging as an example, having a good email signature in place helps other like-minded bloggers connect with you or may even like to do some guest posting for your blog.
When we look at it from a business point of view, not all your customers who you send out emails are buyers.
Resource Article: Win Over Subscribers by Your Welcome Email
A few of them might be running a business and they may like to work with you.
A great way to reach out to you with your email signature.
How to Insert Your Signature in Your Email Marketing Campaign?
Well, the process is very simple!
You need to capture the signature as a transparent .gif. The other alternatives are .jpg or .png file with a background matching your email template.
Then insert the image file into your email template.
Email Signature Mistakes to Avoid in Your Email Marketing Campaign
It’s a sad reality but I have often observed many marketers don’t pay too much attention to their email signatures.
Having a good email signature in place helps you to grab the attention of your prospects and leave a good first impression.
“You never get a second chance to make a first impression” – by Will Rogers
You can consider it as your digital business card which should stand out to be informative and memorable and contain the best information about your business and the fastest way for your customers to get in touch with you.
I came across this article which talks about 11 Common Email Signature Mistakes to Avoid.
This article post will give you a better understanding of how to craft an effective email signature which will help your business have a good impression for your customers.
To Wrap Up…
Don’t make your email signature too elaborate or descriptive.
The contact information and banner should be organized in a way where people don’t need to spend much more time looking at them.
They should immediately be able to process the information in your signature.
Over to you!
Let me know your thoughts or suggestions in the comments below.
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