How to Promote Your Business Through Podcasts

How to Promote Your Business Through Podcasts
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Are you currently podcasting?

It is one of the most popular trends happening right now and if you are not taking advantage of it, you could be missing out.

There are multiple ways to cash in on this rising marketing platform and it doesn’t have to be complicated.

The most profitable two options include starting your podcast or promote your business to existing podcasts.

If you are trying to get your company off the ground, keep reading on.

In this post, I shall tell you exactly how to promote your business through podcats.

How to Promote Your Business Through Podcasts

Over the past 5 years, podcasting has grown by far the most over any other audio type.

According to Edison Research and Triton Digital, the time spent listening to podcasts has increased by 122%.

This research also found that 90 million people listen to podcasts each month and a staggering 62 million people listen every week.

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Image Source: eMarketer

That is a massive audience that you could potentially tap into.

Take a look at the two most common ways to promote your business through podcasts.

Start Your Podcast

If you are not already podcasting, it might be something you should consider.

It is a relatively low cost to start and entry is pretty easy.

So low cost and easy that in the first 10 months of 2019 alone, there were a record-breaking 192,674 new podcasts created.

Resource Article: Record Number of Podcasts Debut in 2019, Tally Shows, With Fewer Show Deaths.

All you need to get started in passion and microphone.

You don’t necessarily have to create a podcast about your business or whatever you are selling.

However, that will always make promoting your business that much easier.

Even still, if you are passionate about food and want to start a food podcast but you still sell discounted men’s clothing, that’s not a problem!

You can just promote your business for free during your advertising space.

You are more likely to get listeners if you know what you are talking about and you care about the topics.

If this happens to be your business as well, then podcasting is the perfect opportunity to bring both of these ideas together.

Nevertheless, as we mentioned before, don’t be discouraged if you can’t create a podcast around your business.

Rather, just let your business be a part of it.

Once you have got a microphone and some other podcasting equipment (such as a pop filter and headphones), you are ready to go!

You can use free recording and editing software such as Audacity to get started.

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After you have recorded and edited your podcast, you can upload it to a podcast hosting website such as SoundCloud or Buzzsprout.

Finally, you need to add your podcast to directories like iTunes, Spotify, and Sticher.

Promote Your Business Through Existing Podcasts

If you are not interested in going through the hassle of podcasting, don’t worry, you can still take advantage of this booming market!

The way many podcasts remain to stay in business is by offering airtime for ad spots, unlike traditional radio or television.

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Image Source: Podcast Market Stats and Data (May 2019)

How you can promote your business through these podcasts depends on several factors.

For example, certain podcasters may only want to advertise specific types of products.

The easiest way to find an existing podcast to promote through is by using a podcast advertising company such as AdvertiseCast, AudioGo, and Midroll (now the owner of Stitcher).

These types of companies will pair your business with the podcast your type of customer base would listen to.

It’s important to note when purchasing an ad through a podcast, there are usually three options to choose from:

  • Preroll (before the content) – 15 seconds
  • Midroll (in the middle of the content) – 60 seconds
  • Postroll (after the content) – 30 seconds

According to Entrepreneurs on Fire, as of 2019, the industry-standard rates were $18 for preroll, $25 for midroll, and $10 for postroll per 1000 listeners.

For instance, if the podcast gets 10,000 listeners an episode and you would like to advertise for 60 seconds during the midroll, you would expect to pay $250 ($25 x 10).

Promote Your Business Through Podcasts for Increase Profits

Podcasts are growing quickly and now is the time to jump on board.

Over 62 million people are tuning in weekly to listen and they should be hearing about your business!

According to Midroll, 61% of listeners say they were likely to buy a product talked about during a podcast.

In the same report, they also found that podcasts generate up to 440% better brand recall.

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Image Source: RFDTV

Whether you are planning to start your podcast or market on an existing one, I highly recommend you take advantage of this booming industry.

Good luck!

I hope you enjoyed reading my blog post.

Let me know your thoughts or suggestions in the comments below.

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