Tag: ad engagement growth

Are you seeing an increase in ad spending but not seeing an increase in ad engagement? Don't fret! The following three steps will help you determine why your ad engagements are lagging, and how to get them moving again! Step 1: Review Your Ads While your ads need to be eye-catching, this is not the only way you can increase ad engagement. The copy in your ad may have a significant impact on whether people click on it and ultimately purchase your product or service. Your Ad Copy should be clear and concise, while also providing a strong value proposition. When creating ads, try five versions of your ad text with different headlines and call-to-action phrases so you can figure out which one resonates best with your target audience. Step 2: Audit Your Audience Audi...