influencer marketing – The Affiliate Hub Blog

The Increasing Importance of Influencers in Consumer Purchasing Decisions

16Feb

By Sujoy MukherjiNo Comments

The Increasing Importance of Influencers in Consumer Purchasing Decisions

In recent years, the role of influencers in consumer purchasing decisions has become more and more prominent. Influencers have a large following on social media, and they can influence their followers' buying decisions. Consumers trust influencers and rely on their advice when making purchasing decisions, making them an invaluable asset for businesses looking to increase their sales. So, in this blog post, I shall explore the increasing importance of influencers in consumer purchasing decisions and what businesses need to do to make sure they are taking advantage of this powerful marketing tool. Why are influencers so important? As the digital age continues to evolve, so do the ways that consumers make purchasing decisions. Influencers have become an increasingly import...

Why Influencer Marketing Is So Effective (and How To Use It To Your Advantage)

16Nov

By Barry Morisse2 Comments

Digital Marketing, Social Media

Why Influencer Marketing Is So Effective (and How To Use It To Your Advantage)

Influencer marketing has turned marketing on its head. The art of marketing has always been about building trust with your target audience so that they really believe that what you’re selling to them can solve their problem. With so much competition out there, the brands with the most trust win – because they build loyal audiences that will consistently sing their praises, creating a flywheel that drives new customers through the doors. To gain this trust, marketers have traditionally relied on placing advertisements in prominent media sources, using famous names to endorse their products – to create the social proof that they are trying to convey. This is still a strategy that is in use today. But it’s not nearly as effective as it used to be, because of the tremendous sh...

Twitter Influencer (Quick Tips on How to Become and Remain One)

10Dec

By Sujoy MukherjiNo Comments

Digital Marketing, Social Media

Twitter Influencer (Quick Tips on How to Become and Remain One)

Is becoming a Twitter Influencer your choice? Since influencer marketing has been set as the major trend in 2019 of social media, which Twitter itself heavily contributes to, we, the digital marketers/ MMOers have a choice to take advantage of it by either collaborating with or becoming one among prominent Twitter influencers. Both are proven to be monetizable. However, the latter scenario requires a different way of conduct. If you are serious about how to become and remain a Twitter influencer, consider the following easy-to-apply tips to make Twitter a world of your own. Define yourself over Twitter influencer categories Subjectively, there are a few different types of influencers, including, but not limited to: Hub Influencers: These are the celebrities and media outlets that create...

Influencer Marketing for Effective Branding Content: How to make the most out of it?

2Dec

By Sujoy MukherjiNo Comments

Social Media

Influencer Marketing for Effective Branding Content: How to make the most out of it?

I believe as influencer marketing becomes a major trend for social media, (as well as an important strategy to apply on Instagram), we, the digital marketers/ MMOers, can hardly defy but fighting to go along with and maximizing the impact from it. Here is a cool video which I like on How to Use Influence Marketing - Ask the Pro hosted by Grant Cardone - An influencer can be sought out from a legal contract, or by a random comment to your post from those who are most-followed (by your target audiences) across social media. Whichever the reason might be, just learn how to take this chance to win your fans’ awareness and leverage your on-brand content, as the way to make the most out of influencer marketing for your effective branding content (and true brand awareness). 1. Secure the rig...