How to Market your Eco-Friendly Business (A Green Guide)
When done right, green marketing can boost your business's standing, sales, and success.
In 2009, the leader of the beverage industry, Coca- Cola cut down on packaging. This saved them approximately $100 million.
General Electric came up with a groundbreaking idea in 2005. They increased their research and development budget (to $1.5 billion) to build more efficient machines and eco-friendly solutions. Their new product lines generated $10 billion the same year.
This is because there is a major shift in consumer mindset across the world. According to a survey, 55% of consumers are willing to spend more to purchase from eco-friendly businesses.
Going green is trending as a business strategy but Green Marketing is a new concept for most eco-friendly businesses.
Is your eco-fr...