Why Influencer Marketing Is So Effective (and How To Use It To Your Advantage)
Influencer marketing has turned marketing on its head. The art of marketing has always been about building trust with your target audience so that they really believe that what you’re selling to them can solve their problem. With so much competition out there, the brands with the most trust win – because they build loyal audiences that will consistently sing their praises, creating a flywheel that drives new customers through the doors.
To gain this trust, marketers have traditionally relied on placing advertisements in prominent media sources, using famous names to endorse their products – to create the social proof that they are trying to convey. This is still a strategy that is in use today. But it’s not nearly as effective as it used to be, because of the tremendous sh...