Don’t you think it would be great if you had something to figure out how to get traffic from just a single source? But, at this point, it is worth mentioning that funnels and traffic are complex subjects. And, to figure out how to make people look at a particular landing page involves an understanding of the business process and involves human psychology.
Overall, it is not an easy thing. Therefore, people are left to wonder if there was something in place that could help understand the underlying secrets related to bringing in traffic. Now, a book has been published – Traffic Secrets by Russel Brunson. According to him, this book is that golden ticket people have been looking for. So, let us look now at what this book is all about and find out in detail what this book is all about.
Who is Russel Brunson?
The author of the book Russel Brunson is the co-founder of ClickFunnels and the CEO and Marketing Head. He has worked on numerous projects and happens to be an expert in digital marketing. Therefore, it can be said that he indeed knows about a lot of secrets related to traffic.
According to Russel, traffic happens to be the next logical progression. So, as soon as someone has introduced something, the problem has been solved. But then, it is like what new issue has popped up since a problem has been taken care of. Hence, it is referred to as the logical upsell.
Traffic Secrets Overview
It is a book and course that concerns pulling in traffic from the sales funnel. Now, to better understand the use, let us take a closer look at the book and the courses individually.
The Traffic Secrets Book
The book is a part of the traffic secrets package. It is a marketing book that is a part of the trilogy from Brunson. The first two were primarily related to Dotcom Secrets having details about the sales funnel as well as Expert Secrets. The details were mostly related to building up business communities. On the other hand, Traffic Secrets is a book on traffic generation.
The book primarily focuses on how to come up with the best possible site and funnel environment to get hold of the precise target audience. Therefore, the details of this book are crucial for building a detailed strategy for various things.
It can be used to figure out who would be the ideal prospect for a particular product, service, or brand. Next, it can be used to find out those particular prospects who interact on the Internet. It can also help figure out how to design the best possible mechanism for grabbing the attention of prospects and pulling them into the sales funnel.
The next step is to extend them the scope to purchase a particular product or service. It is also assured that you will have some serious bells and whistles when you purchase this book that is of as much value as the book. So once you have the book, you will be in for several bonuses. Bonuses include an hour-long video, a presentation on business information, and another presentation explaining how to compose videos that improve brand influence and awareness.
Now comes the second part, which is the actual course. Please note that Traffic Secrets is a training course that can assist in figuring out how to drive traffic to a particular site and sales funnel. The course is quite interesting since it explains a variety of ways to do this. It is not about just a single strategy or philosophy.
Many of the methods discussed in this book include SEO (Search Engine Optimization), SMM (Social Media Marketing), mobile-first marketing, email marketing, and google advertisement.
The course is designed so that it makes it pretty clear that this is not a quick success recipe kind of thing. Rather the course has been designed to improve the approach towards marketing. The course does not guarantee to make you a millionaire, but it makes you learn many valuable lessons about funnels and traffic that you may not have known before.
What are the Chapters?
For convenience, the entire course has been segregated into twenty-four modules. There are a total of 289 lessons related to traffic training.
The 24-course modules, or chapters, of the book, include the following:
- The Foundation ($47 Value)
- Market Discovery ($97 Value)
- Copyright Secrets ($197 Value)
- Keyword Science ($97 Value)
- Email Marketing Tactics ($147 Value)
- Borrowing Traffic ($147 Value)
- Shopping Engines and Amazon ($97 Value)
- Traffic Formulas ($97 Value)
- Buying Media and Sponsorships ($97 Value)
- Google Adwords ($247 Value)
- Podcasts and Broadcasts ($197 Value)
- Mobile App Marketing ($197 Value)
- Software and Widgets ($47 Value)
- Facebook Ads ($247 Value)
- Traffic Retargeting ($147 Value)
- International Opportunities ($97 Value)
- Social Media Strategy ($197 Value)
- Traffic Recycling ($147 Value)
- Google SEO ($197 Value)
- Building A Content Factory ($97 Value)
- Content Curation Methods ($97 Value)
- YouTube Marketing ($197 Value)
- Expansion and Scalability ($47 Value)
- The Master Plan ($97 Value)
Undoubtedly, the course is extensively thorough and goes way past the basics of funnels and traffic.
What are the Courses?
The Traffic Secrets Book is divided into 3 main parts:
Part 1: Your Dream Customers
Part 1 of the Traffic Secrets book deals with what Brunson calls your “dream customer” and how to interact with them to learn their needs and expectations. It also teaches how to get their attention and turn them into traffic that you own and control.
To add, this book will show you the best way to brace your business against online challenges like search engine algorithm changes, as well as how to partner with others who can help you promote your products and services, generate more quality traffic, and help you with the marketing aspect.
Part 2: Fill Your Funnel
Part 2 of the book teaches you how to “fill your funnel” with your dream customers. This is done through consistent marketing to attract more visitors, leveraging the power of search engines to help you acquire the right customers for your product offers. It also teaches you how to use quality content to attract visitors and keep followers interested, this is a secret that Russel Brunson used effectively in his ClickFunnels.
Part 3: Growth Hacking
Part 3 shows strategies on how to grow your business further. These include designing your landing pages in such a way that PR agencies would send traffic to it to learn from you, helping you penetrate the distribution channels of other businesses, converting uninterested visitors into your loyal followers who will not only buy your products but also promote to others, and much more.
Traffic Secrets Pricing
The Traffic Secrets book is available for free from the official website. However, you will have to pay the shipping and handling charges.
If you are residing in the U.S. you can grab a copy of this book for $9.95 which includes the shipping and handling fee.
International readers residing outside the U.S. will need to pay $19.95. You also have the option of purchasing this book via Amazon Kindle for $12.99.
The Pros and Cons of Traffic Secrets
There are some essential pros and cons to consider for both the Traffic Secrets book and course.
- First of all, it is an inexpensive book. The course does not cost much as compared to other similar courses. However, there is a specific way of doing it.
- You get a lot of other things as well apart from just the book.
- All the resources are adequate to guide you in diagnosing traffic issues.
- Everything has been well documented. The information provided is extremely valuable. It is because Russel has experience of more than a decade.
- It is the best book available that can help you learn about traffic or new to marketing. The book and the other resources are a great way to learn about templates and traffic strategy.
- There is ample scope to personalize your strategy and traffic guidance.
- The content is massive. Therefore, you are getting quite a bit.
- There are no reviews on the Amazon page, and it is a bit difficult to purchase it outright.
My Final Thoughts…
Is the Traffic Secrets Book worth the Hype?
The Traffic Secrets book has been written by one of the most successful marketing experts in the industry and is pretty much free (or low cost) to purchase, so why not go for it?
I assure you that with 289 lessons and 24 packages of content, you will have the best bang for your buck and will certainly help you in the long run.
This book is best suited for entrepreneurs of all levels!
My honest advice – JUST GO FOR IT!!
My name is Sujoy Mukherji. I am an Internet Marketer, Entrepreneur & Professional Blogger. Founder of the Affiliate Hub Blog.