If you’re like most Shopify owners, sales are probably your biggest issue. After all, without sales, how will you ever make any money? There are plenty of strategies that can help you get more sales, whether you’re just getting started with your store or have been running it for years.
The key is to focus on strategies that are nice and low-cost but can still make a big impact on your business. So, here are 6 ways to boost sales on your Shopify store.
1. Use Scarcity Tactics
One of the best ways to boost your sales is by using the scarcity tactic. You can do this by implementing a countdown timer or limiting the number of items in stock. These tactics have been shown to increase conversions and drive traffic.
A great example of an eCommerce company that implements these strategies is Snipes USA, which offers limited edition sneakers and only releases a small quantity at a time.
2. Run a Sale
Running a sale on your Shopify store is a great way to get your customers excited and buying. And while it might seem like the sale will bring in more traffic, this isn’t always the case.
Running a sale means less margin for yourself which can lead to decreased sales if you aren’t careful. If you decide to run a sale, make sure that you have enough inventory and that your prices are competitive with other stores.
3. Provide Free Shipping
One of the best ways to encourage people to purchase from your Shopify store is by offering them with free shipping. At the very least, offer free shipping for orders over a certain price. If you’re not sure how much that should be, start with $50 or $100 depending on your products’ average price, and then adjust up or down as needed.
This will give your customers an incentive to buy more than they originally planned and also help them feel confident in their purchase since they won’t have any added shipping costs. Not only that, but it will make your store appear more professional and trustworthy – two qualities that are important when dealing with shoppers online who want peace of mind before they make a purchase.
4. Offer Discounts
One of the most common ways to get quick sales on your Shopify store is by offering discounts or deals. This is especially effective if you can offer something that your customers want or need at a price they won’t be able to find anywhere else.
You could also offer free shipping for orders over $50, which will make it easier for people who are already planning to buy more than one item from your store.
5. Provide Incentives
As you begin to build your Shopify store, it’s important to provide incentives for people to buy. One of the best ways to do this is by giving them discounts in the form of coupons. This not helps you boost your sales but also helps build customer loyalty. Start to offer a variety of coupon codes that offer different levels of discounts so that your customers can choose what they’re most interested in and get excited about it!
Another great way for you to increase your Shopify store sales is by partnering with other businesses who are willing or want to cross-promote with you. For example, if you’re selling wedding supplies, reach out and find a few local wedding planners who would be willing to offer one or two coupons from your store as an incentive for couples looking for vendors.
6. Leverage Social Proof
Social proof is defined as a psychological phenomenon where people are likely to do things that they see other people doing. This is a very powerful force in consumer psychology, and you should use it to your advantage. It’s a normal psychological tendency that people inherently want what others have. They want what’s popular and in demand and because the product or service is necessarily better than the alternatives but because it will make them feel part of the crowd.
Why do I recommend using the Spocket App for boosting your Shopify Store Sales?
If you are looking to start your own business and source products from the US and the EU, then you should check out the Spocket app.
What is Spocket?
Spocket is a drop shipping app that works with Shopify and WooCommerce. With a few mouse clicks, you can start a dropshipping business selling products from suppliers in both the United States and the European Union (you may also find a few merchants based in New Zealand and Australia).
This is what distinguishes Spocket from other dropshipping apps on the market, as most other solutions rely on products sourced from Aliexpress. It has revolutionized the world of eCommerce. They empower over 60,000 entrepreneurs by giving them access to a wide selection of US and EU products to sell. This is where you can look for potential suppliers who can help you better meet your customers’ needs.
Spocket also allows you to order sample products from a variety of suppliers. If quality control is important to you (and it should be! ), this is fantastic. You can also use these samples to test delivery times and to take your product photos.
Once you’ve decided on a product or products, you can add them to your eCommerce store.
Spocket’s high-quality products are available at pre-negotiated discounts of up to 60% off the retail price. This allows you to make a higher profit on each unit sold.
Who is Spocket for?
Spocket is designed for dropshipping merchants who sell high-quality items in their stores. The middle class is often the target customer for items on Spocket, as they are willing to pay more money for higher-quality products.
With Spocket, you can ensure that your customers receive their orders with the quality they expect. This increases the likelihood that your customers will return and make additional purchases.
If you intend to run a long-term dropshipping business, Spocket is one of the best options for product sourcing. You no longer have to be concerned about the quality of the products you dropship because the platform only sources high-quality items from reputable suppliers. You can instead devote more time and effort to selling these items to your customers.
How does Spocket work?
As I mentioned earlier, Spocket helps you to choose high-quality products and print-on-demand goods.
With Spocket you get to choose from a variety of product categories, including:
- Fashion and Clothing
- Electronics and Tech
- Home and Garden
You can browse their massive product selection by entering keywords into their search bar or using their price filter. You will be glad to learn that Spocket comes with discounts of 30%-60% of their retail pricing, which is a good healthy profit margin for your dropshipping business.
How do you start using Spocket?
The Spocket app can be easily integrated with your Shopify & WooCommerce store. If you want to get started with this, here’s what you need to do:
1. Linking your store with Spocket
If you sell on Shopify, go to the Shopify App Store and search for ‘Spocket Shopify App,’ then click the ‘Add App’ button. You will be prompted to enter your login information.
After that, you should have successfully connected your online store to your new Spocket app. From there, you can start looking through Spocket’s catalogs to get a sense of the products you want to market and sell.
2. Take a tour around the Spocket Marketplace
Spocket’s dashboard includes a four-step guide. You will learn how to search for products and browse products by category. Furthermore, search results can be sorted by price, location, new arrivals, and premium products.
3. Add the products to your Spocket Import List
Hover your mouse over the image of your favorite product and click the Add to Import List bar. The item will be added to your import list, where you can view all of the items you’ve chosen before importing them.
4. Start importing products to your Shopify store
When you have a certain number of items in the import list, return to the Import List section and double-check. Customize the product information in the Import List section before importing the products to your store by clicking the Push to Store button. After that, your products will be displayed in your store and instantly available for purchase by customers.
When it comes to boosting sales on your Shopify store, relying on just one strategy as mentioned above will simply not work. You should focus on implementing most of the above-mentioned strategies. So, you can use a combination of both, i.e., providing free shipping and using scarcity tactics.
This is a viable eCommerce marketing strategy. You can create design strategies, promotional strategies, and many more in the same way.
I hope you enjoyed reading my blog post.
Let me know your thoughts or suggestions in the comments below.
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My name is Sujoy Mukherji. I am an Internet Marketer, Entrepreneur & Professional Blogger. Founder of the Affiliate Hub Blog.