Every email marketer knows how important inbox placement is. It’s the first step in getting your emails opened, and it determines whether or not your target customer will read the content you send. But if you’re sending out high-quality content that is relevant to your customers, you may still struggle with lower inbox placement rates due to one of these factors: high spam complaint rates, lack of brand recognition, and lack of engagement with the marketing emails you send.
1. Remember that subscribers are valuable
Subscribers are the people who have signed up to receive your emails, and they’re valuable because they have chosen to hear from you.
So it’s important to do everything you can to make sure your emails reach their inboxes. Here are eight ways to improve your email deliverability:
- Use a double opt-in process.
- Keep your list clean and up-to-date.
- Use a reliable email service provider (ESP).
- Monitor your sender’s reputation.
- Set up DMARC authentication.
- Don’t use too many images or links in your emails.
- Make sure your subject lines are compelling and avoid using spammy words.
2. Don’t sell in your subject line
You need to ensure that while sending out emails to your subscribers, you should NOT sell your offers in your subject line. You can do this by following the below steps:
- Keep it short and sweet – subject lines that are 50 characters or less have the highest open rates.
- Get Personal – use the recipient’s name or other personal information to make the email feel more like a one-to-one conversation.
- Be Clear – always be sure to let your recipient know what they can expect by opening your email, vague subject lines are often skipped over.
- Offer something new – give recipients a reason to open your emails with fresh, and exciting content.
- Make your emails sound urgent – create a sense of urgency by using words like now, today, or limited time only.
3. Keep it Simple
Always ensure to keep your emails as simple as possible. Here’s how you can do this:
- Avoid using free email service providers like Gmail or Yahoo.
- Get your domain name and use an email hosting service.
- Use a double opt-in process to build your list.
- Keep your list clean and up-to-date with confirmed opt-ins.
- Use an email deliverability testing service before you hit SEND.
- Monitor your sending information closely.
- Always keep an eye on your latest email deliverability trends and best practices.
4. Build a personal relationship with your subscriber
When you have a personal relationship with your email subscribers, they are most likely to trust you and engage with your emails. This means including a personal note in each email, addressing your subscribers by name, and showing that you value their patronage.
When subscribers sign up for your list, this means two things: (1) They want to build a relationship with you, and (2) They want to see your content now to get to know you better. The relationship starts to grow both ways. It’s recommended, that you send out a personalized welcome email to your new subscribers when they just signed up with your list. Failure to do so may result in fading subscribers’ interest as they probably are nowhere near the same level of engagement they used to be.
5. Use graphics sparingly
When you’re first starting, it’s tempting to use a lot of graphics in your emails in an attempt to stand out. However, too many graphics can hurt your email deliverability. Graphics can increase the size of your email, which can trigger spam filters, and they can also make it difficult for subscribers to read your email on mobile devices. So use them sparingly! Instead, focus on building a personal relationship with your email subscribers by providing valuable content that they’ll want to read.
6. Send frequent but well-times emails
One way to improve email deliverability is to send frequent but well-times emails. This means sending emails regularly, but not so often that your subscribers feel overwhelmed. You should also take care to send emails at times when your subscribers are likely to be checking their inboxes and able to read your emails.
7. Avoid the Spam trap
If you’re not careful with your emails, chances are that your emails will be ending up in a spam trap. These are email addresses that are created specifically to catch people who are sending unsolicited emails. To avoid being flagged as a spammer, make sure you only send emails to people who have opted to receive them. This means that they have given you explicit permission to contact them.
A good ethical practice to get interested subscribers to your email list is to include a double opt-in confirmation. The double opt-ins are like the RSVPs of your newsletter. Before being added to your list, they require potential subscribers to confirm their sign-ups. This protects your list from unengaged subscribers, misspelled email addresses, bots, and spam.
Don’t go to sites like Fiverr to buy leads and then import them to your email service provider platform. This is a BIG NO NO! And, this may result in your email address being blocked, banned, and suspended by these email service provider platforms.
Why do I recommend using GetResponse?
GetResponse is an email marketing software that allows you to:
- create a mailing list
- send e-newsletters
- automate your entire email marketing campaigns
- provide you real-time email statistics and analysis
Some of the features of using GetResponse for your email marketing campaigns include the following:
- The email automation builder: With the GetResponse automation builder you will be able to build complex autoresponder sequences based on user behavior.
- Email Templates: GetResponse includes over 120 email templates. You can save these templates for later use, design in HTML, or start from scratch.
- A/B Testing: In GetResponse, you can implement the A/B testing wizard for all your email marketing campaigns. This also includes your landing pages, and the best version is selected as the winner.
- Simplified Integration: You can connect your GetRespnse account to any CRM or eCommerce platform. Custom integration can be created using the GetResponse API or Zapier.
- Conversion Funnels: you will get access to more automated sales funnels as you go up the pricing ladder.
- Transactional Emails: This is a great feature from GetResponse if you are running an e-commerce site. With this new feature, your potential buyers get an automatically sent email reminder who haven’t completed an order purchase from your e-commerce store. This feature is only available for Ecommerce Marketing plans or higher. The same goes for order confirmation emails.
- Excellent Customer Support: You will be happy to learn that GetResponse has a responsive support team. They have a knowledge base, a help center, and a 24/7 email and chat support team.
You will be happy to learn that right now, GetResponse is offering you a 30-days free trial which will give you access to all their premium features. You will be able to upgrade your GetResponse Free account whenever you want. You can check out the pricing plans below when you decide to upgrade with GetResponse after your free 30-day free premium trial –
If you want your emails to reach the inboxes of your subscribers more often, make sure you are following the above-mentioned best practices for your email list management.
This means keeping your list clean and up-to-date, with only subscribers who have explicitly opted in. Not to mention, using a reliable email service provider like GetResponse that can help ensure high deliverability rates. Setting up, SPF and DKIM records for your domain using the GetReponse settings. Configure your email server to use DNS-based blacklist checking.
Most importantly, stay on top of current trends and changes in the email industry so you can adapt to your email marketing campaign as needed.
I hope you enjoyed reading my blog post.
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My name is Sujoy Mukherji. I am an Internet Marketer, Entrepreneur & Professional Blogger. Founder of the Affiliate Hub Blog.