It’s no secret that we live in an extreme digital age, where marketing and promoting online is more valuable than ever before.
Though commercials, billboards, and magazine ads are still vastly used, nothing quite compares to digital marketing across popular platforms such as Facebook, Instagram, and of course, YouTube.
Resource Article: The Power of Social Media by Jeremy Ong
YouTube has been operating since 2005 and is still one of the most utilized social sites today.
As of February 2020, over 2 billion monthly active users worldwide use this site, and at about 7 billion videos are watched on YouTube every day.
Because of this reality and the massive audience that it connects, it stands to reason that YouTube is the prime place to help your business grow.
If you are a small business owner and want to expose your brand more effectively to a wider customer base, then having a YouTube channel is very crucial.
Not only having a YouTube channel helps your business to engage with a massive audience but it also helps your content to become evergreen and have a greater reach.
With creative content in place, it is very easy to make it go viral not only in the YouTube platform but also on Google search.
So, below I have stressed a couple of important factors as to how your YouTube channel can help your business grow.
Something that makes social media and video sites so great for marketing and growing business is the fact that you can target the exact audience you want to communicate with.
With the use of Google keywords and proper hashtags (such as sharing your video on other social media platforms), you will reach out to the people who are already actively looking for services or information in that specific category.
Here is an example of how effectively I like to utilize the proper hashtags for one of my YouTube channels called the Smell Money Channel.
The same goes well whenever I publish a new video content using the relevant video tags.
This will result in more people who are genuinely interested in your business to desire to find out more about you, potentially converting to customers.
Optimal Branding
Aside from the services or products your business provides, nothing else is more important than branding your image.
You want to have a strong foundation that makes you stand out in the industry you are in so you can prove that your business is competitive and “better” than the others who sell the same type of things.
With YouTube, it can help establish that branding message and image you want to portray to the world, thus strengthening your overall business structure and making it more respected.
A good example of this would be the Erin Nicole TV Channel which creates content on YouTube about make-up product reviews and tips.
Something else to remember is YouTube videos can be shared, so the more people share your video, the more your branding will grow.
YouTube Ad Services
Something else to consider is investing in YouTube advertisements.
Doing this is great because when you set up your ad, you can, again, narrow down who you want to see the ad through demographics and engage with people who will be interested in your business.
Even if you only get ten clicks, that is still more traffic than if you did nothing at all.
Using Below the Video Section Wisely
Another cool thing about YouTube is that there is a whole other section that you can use directly below the actual video.
Here is where you can write out key business information and captivate the viewer to want to learn more about you.
You can add the link to your website or the link to the product/service you were promoting in particular, and coupons as an incentive and maybe even implement tailored discounts.
Wrapping Up…
When you have a business and are on a mission to grow it, you have to be strategic and use the valuable resources available, such as YouTube, to make that goal happen.
But remember, though YouTube is an excellent place to work with, you have to do your part to get the best outcomes.
For instance, when you sign up, do not begin posting videos blindly.
This all takes planning, the right tactics, and making view-worthy videos to gain more loyal customers over time.
In summary, just make sure you take your time with your video and/or ad development, make it eye-catching, relevant, and fully engaging so you can give your business the best chance at thriving.
I hope you enjoyed reading my blog post.
Let me know your thoughts or suggestions in the comments below.
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My name is Sujoy Mukherji. I am an Internet Marketer, Entrepreneur & Professional Blogger. Founder of the Affiliate Hub Blog.